Winter Overhaul: 289 Qualified Leads in Six Months
A six-month fall-to-spring calling campaign generated 289 qualified leads, nearly half of them for overhaul work, as lead conversion climbed to 23.2% and list quality held at 98%.
Overview
The Winter Overhaul campaign was a six-month outbound calling program that ran from October 2025 through March 2026. Working a curated list of 2,813 prospects, the team placed 19,917 calls over 848.75 hours, reached 1,654 qualified decision makers (QDMs), and generated 289 qualified leads, a 17.5% lead-to-QDM rate.
Early months delivered reach, and later months delivered conversion. As the most reachable prospects were contacted first, the contact rate eased, but the share of conversations that became leads kept rising, peaking at 23.2% in February.
Results by the numbers
| Month | Calls | QDMs | Leads | Lead-to-QDM | Contact rate |
|---|---|---|---|---|---|
| Oct 2025 | 2,734 | 447 | 65 | 14.5% | 16.3% |
| Nov 2025 | 4,216 | 441 | 78 | 17.7% | 10.5% |
| Dec 2025 | 3,207 | 205 | 37 | 18.0% | 6.4% |
| Jan 2026 | 4,666 | 383 | 72 | 18.8% | 8.2% |
| Feb 2026 | 4,024 | 138 | 32 | 23.2% | 3.4% |
| Mar 2026* | 1,070 | 40 | 5 | 12.5% | 3.7% |
| Total | 19,917 | 1,654 | 289 | 17.5% | 8.3% |
*March 2026 was a partial month (35 hours).
Key results
Conversion rose as the list matured
The lead-to-QDM rate climbed from 14.5% in October to 23.2% in February, even as fewer calls reached a decision maker.
Overhaul demand confirmed
Overhaul work produced 138 leads (47.8% of the total), followed by Equipment (81) and Harvest Equipment (50), confirming strong seasonal demand for the campaign's core offer.
Faster, more productive calling
Calls per hour rose from 19.5 in October to 25.9 in February as the team settled into the list.
A clean, reliable list
List quality averaged 98.2%. Bad numbers, duplicates, do-not-solicit and out-of-territory records together made up just 1.3% of all calls.
Looking ahead
With 1,088 prospects (38.7% of the list) still remaining and 131 special handling contacts ready for tailored follow-up, the campaign ends with a ready-made pipeline for its next phase.