Across two quarters of outbound calling, the CCE campaign generated 251 qualified leads and more than doubled its lead conversion rate, from 19.6% to 41.5%, as list quality climbed to 98%.
Overview
The CCE campaign was a multi-rep outbound calling program that ran across the second and third quarters of 2025. Working a list of 1,431 prospects, the team placed 13,228 calls over 539.75 hours, reached 884 qualified decision makers (QDMs), and generated 251 qualified leads, a 28.4% lead-to-QDM rate for the campaign.
The standout result came between quarters. In Q3 the team reached fewer decision makers than in Q2, yet produced more leads, more than doubling the share of conversations that turned into real opportunities.
Results by the numbers
| Metric | Q2 2025 | Q3 2025 |
|---|---|---|
| Calling hours | 247.5 | 292.25 |
| Total calls | 5,888 | 7,340 |
| QDM contacts | 530 | 354 |
| Qualified leads | 104 | 147 |
| Lead-to-QDM rate | 19.6% | 41.5% |
| Leads per hour | 0.42 | 0.50 |
| Bad numbers | 618 | 79 |
| List quality | 88.0% | 98.2% |
Key results
Conversion more than doubled
The lead-to-QDM rate climbed from 19.6% in Q2 to 41.5% in Q3. Q3 delivered 43 more leads than Q2 from 176 fewer decision-maker conversations.
A much cleaner list
Bad numbers fell 87%, from 618 in Q2 to 79 in Q3, and list quality rose from 88.0% to 98.2%, so more calling time went to real prospects.
Equipment led the way
Equipment accounted for 217 of the 251 leads (86.5%), followed by Service (25), Parts (7) and Other (2).
A new service opportunity
Service leads first appeared in Q3, a new source of demand that could support its own dedicated outreach track.
Looking ahead
With 972 prospects still on the list and a cleaner list behind it, the campaign is well positioned for a continuation that builds on its Q3 results.