About Gro365 | Sales Intelligence & Prospecting Experts for Equipment Dealers

Our Story

From a single founder to a growing brand — here's how we got here.

1998 Founded
Ekstrom & Associates is established

Kent Ekstrom founded the company, laying the groundwork for decades of helping businesses grow.
2015 Rebrand
Legally renamed Growing Marketshare 365

To better reflect our focus and serve our target audience, we officially changed our legal name.
Today Present
Operating as Gro365

Still legally Growing Marketshare 365, we do business as Gro365 — a name that honors our roots since 1998.

Our Mission

Gro365 exists to fix a broken promise in B2B lead generation — that more leads means more sales. We believe every equipment dealer and manufacturer deserves prospects who are real, ready, and worth their sales team's time, not just names on a list. That's why our mission is to replace guesswork with confirmed buyer demand: verifying every lead through an actual human conversation that confirms need, timeline, and authority before it ever reaches a sales team. Through human-verified prospecting, transparent reporting, and an aligned, exclusive-territory partnership model, we're committed to bringing honesty back to lead generation — and giving sales teams a pipeline they can actually trust.

Your Growth Team

Kent Ekstrom

President and CEO

Kent founded Gro365 on a simple belief: business growth isn’t random. Since placing that first call to a 9-branch Hyster/Yale dealer in 1998, he’s built a disciplined methodology, making it possible for his Business Development Representatives to place millions of calls and speak with over 250,000 qualified decision makers.
A lifelong student of business and data, Kent is passionate about helping companies achieve predictable growth in competitive markets. Outside of work, he enjoys researching family history and honoring the legacy of this late wife, Marcia, who played a critical role in Gro365’s early years.

Natalie Nesbit

Operations Manager

Natalie Nesbit brings more than two decades of experience at Gro365, having joined the company in 2003 as a Business Development Representative. Her time on the front lines gave her a firsthand understanding of what it takes to drive consistent, high-quality results — a foundation that continues to shape her leadership approach today.

As Operations Manager, Natalie oversees the hiring, training, and performance of Gro365's BDR team, ensuring every representative is equipped to deliver meaningful outcomes for clients. She leads with a focus on accountability, professional development, and measurable results, drawing on her deep roots in the business to set a high standard for the team she builds.

Shana Piercy

Director of Customer Service

Shana Piercy serves as Director of Customer Service at Gro365, a role she has built toward through nearly a decade of growth within the company. She joined in 2017 as a Business Development Representative before moving into lead and report delivery, then transitioning into customer service in 2019. By 2020, she had advanced to her current leadership position.

In her role, Shana works directly with clients to help them uncover the purchase plans of their highest-value prospects — including customers who are currently buying from the competition. She specializes in identifying who plans to buy, what they plan to purchase, and when, giving clients the intelligence they need to act decisively and win business.

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What We Value

Partnership Over Transactions

We believe the best results come from mutual respect, open collaboration, and genuine appreciation for the people we serve. Our clients aren't just accounts. They're partners in a shared mission to grow equipment sales, market share and build stronger businesses.

Excellence Through Discipline

Quality isn't optional. We are committed to delivering thoughtful strategies, measurable results, and a level of consistency our clients can depend on. We believe great outcomes come from doing the fundamentals exceptionally well.

Fairness With Flexibility

Every client, market, and opportunity is different. We approach each engagement with integrity, fairness, and the adaptability needed to navigate changing conditions while always acting in our clients' best interests.